A large library at your finger tips is major plus of attending college. A couple weeks ago, I stumbled across "As Seen in Vogue: A Century of American Fashion In Advertising" while procrastinating on Thursday night. As stated in the title, the book discuses the history of fashion advertising, but also offers an interesting overview of the origins of periodicals and print advertising. Even if you're not interested in female fashion, I recommend this book as background study of the role of advertising in subsidizing periodicals. Here are some original ads from the Vogues from the forties and earlier.