February 4, 2010

A Wall in My Room: Part 3


People’s taste evolves. It grows more complex and requires more to satisfy its increasing appetite. Starting in August, I decorated my wall with pieces of things found in the world around me. I started small with a piece of driftwood from Lake Champlain in Vermont and a few odds and ends from a flea market in Woolwich, Maine. From there I found a blanket at a garage sale and an American flag at an antique mall near my school. Recently, I pulled everything down and added some new finds.

My most prized piece of L.L. Bean clothing I own: vintage barn jacket.

My two favorite packs.

Face t0 face.

Shoes I have loved.

I like red details.

I enjoy the process of envisioning something and then trying my best to execute it, even more than the final result. In a few months I will grow restless and take it all down again, but I am okay with that.

Here are some more links,
A Wall in My Room: Part 3 (Picasa),
A Wall in My Room: Part 2 (ART),
A Wall in My Room: Part 1 (ART).

October 28, 2009

Inspiration Wall at the L.L. Bean Signature Event


A few weeks ago, I made the trek down from Maine to New York City for the L.L. Bean Signature event. For the last two months, I had been looking through books, magazines, image collections and catalogs for a wide variety of images that captured the complexity of the L.L. Bean brand. For my research I focused on images from spring outdoor activities like fishing, camping and sailing that fit within Bean’s sensibility. The end product was 22 feet by 9 feet high

Here are some select images from my search which appeared on the inspiration wall.

This is one of the most amazing images I have seen.

Hands down my favorite L.L. Bean Cover.

Bean has a long heritage of selling outdoor gear like fishing and hunting equipment and I tried to have some product-focused shots in the mix.

I prefer getting out and searching through books and image collections because the end product is far more unique than images you would find online.

I snuck two of my own photos into the collage…whooops :)

I like doing image research because it challenges you to get in the minds of people whose world you are trying to recreate and tell their story through a handful of 2D images. For example, to find camping/hiking images from the 60′s of young men and women I looked through hundreds of New England Colleges’ outdoor club sections in yearbooks from the late 50′s to early 60′s. Image research is akin to hunting; in order to find the best stuff, you have to go farther and dig deeper than other hunters.

Thanks Marc Desrosiers of the L.L. Bean Signature team for coming up with the layout and to Alex Carleton for getting me into the project, editing the images and the creative direction.

Here are some more links,
Inspiration Wall at the LL Bean Signature Event (Picasa),
L.L. Bean Signature,
L.L. Bean PR (Twitter).

May 28, 2009

A Sneak Peak at LL Bean’s Norwegian


Last week I stopped by LL Bean’s headquarters in Freeport and met with Don Rogers, a project manager and expert on all things Norwegian, to chat about bringing back the Norwegian sweater for the next issue of the H(Y)R Collective. The Sweater will be made in the exact same factories as the original sweater. Kudos to LL Bean.

A few years ago, LL Bean experimented with a Norwegian style sweater made in China out of a blend of cotton, wool and nylon. Look at the difference between the sample of the Norwegian sweater on sale this fall and the made-in-China Norwegian style sweater from the archives.

Here’s a first look at the 1/4th zip version available only in LL Bean retail locations. Its a classic alternative to a 1/4th zip fleece. Be sure to check out the issue 13 of the H(Y)R Collective for more on the sweater and the resurrection and updating of a forty year old design.

Here are some more links,
Sneak Peak At LL Bean’s Norwegian Sweater (Picasa),
LL Bean Bringing Back the Norwegian Sweater for F/A10 (ART).

May 13, 2009

LL Bean Norwegian Sweaters Back for Fall/Winter ’10

Yesterday via Twitter, I sent the comments from my post about two LL Bean Norwegian Goodwill finds to Laurie Brooks and Mary Rose MacKinnon at LL Bean. Much to my surprise, Laurie quickly replied with a DM Tweet informing me LL Bean will resurrect the classic sweater for F/W ‘10. It will reappear in its original, 80% wool, 20% rayon, and, like the original, it will be made in Norway. Check out this photo from the F/W ’10 look book.

They’re offering two versions of the Norwegian sweater: the Classic Norwegian Sweater (pictured here) available online, in the catalog, and in LL Bean retail locations across the country, and a three-quarter zip available exclusively in-store.
Brilliant move on LL Bean’s part. These photos of my friend Edge do a good job of displaying the modern preppy appeal of the sweater and how its easily incorporated into contemporary outfits. Head to toe: Moscot Glasses, Vintage LL Bean Norwegian Sweater, Tom Brown Button Down, RRL Khakis, JCrew Wool Socks, and Common Projects Desert Boots.

Many thanks to Mary Rose MacKinnon and Laurie Brooks (AKA the twitter account LLBeanPR) at LL Bean for giving me the heads up about these sweaters and being loyal followers of A.R.T.

Update 5-15-09: The Norwegian Sweater will be made in the same exact vendor as the original. Advances in wool technology since the sweaters origins in the 70s allow the sweater to be made entirely out of wool, with no addition of Rayon.

Here are some more links,
LLBeanPR (Twitter),
LL Bean Norwegian Sweater Back for AW10 (Picasa),
LL Bean Norwegian Sweaters (ART).