LL Bean Norwegian Sweaters Back for Fall/Winter '10

Yesterday via Twitter, I sent the comments from my post about two LL Bean Norwegian Goodwill finds to Laurie Brooks and Mary Rose MacKinnon at LL Bean. Much to my surprise, Laurie quickly replied with a DM Tweet informing me LL Bean will resurrect the classic sweater for F/W ‘10. It will reappear in its original, 80% wool, 20% rayon, and, like the original, it will be made in Norway. Check out this photo from the F/W '10 look book.

They’re offering two versions of the Norwegian sweater: the Classic Norwegian Sweater (pictured here) available online, in the catalog, and in LL Bean retail locations across the country, and a three-quarter zip available exclusively in-store.

Brilliant move on LL Bean's part. These photos of my friend Edge do a good job of displaying the modern preppy appeal of the sweater and how its easily incorporated into contemporary outfits. Head to toe: Moscot Glasses, Vintage LL Bean Norwegian Sweater, Tom Brown Button Down, RRL Khakis, JCrew Wool Socks, and Common Projects Desert Boots.

Many thanks to Mary Rose MacKinnon and Laurie Brooks (AKA the twitter account LLBeanPR) at LL Bean for giving me the heads up about these sweaters and being loyal followers of A.R.T.

Update 5-15-09: The Norwegian Sweater will be made in the same exact vendor as the original. Advances in wool technology since the sweaters origins in the 70s allow the sweater to be made entirely out of wool, with no addition of Rayon.

Here are some more links,
LLBeanPR (Twitter),
LL Bean Norwegian Sweater Back for AW10 (Picasa),
LL Bean Norwegian Sweaters (ART).